For the identity and website design of Arditi Design, an interior design studio based in NYC, I wanted to create a visual language that reflects how the brand approaches space: with structure, modularity, and a sense of playful discovery.

The logo is born from a simple rectangular framing device — a nod to rooms and spatial boundaries — that doubles as a flexible modular system. Each rectangle suggests a room or interior vignette, communicating composition and possibility, while remaining grounded and refined. The geometric clarity anchors the brand, but the way these shapes interact, overlap, and breathe mirrors the liveliness Arditi brings to every project.

This balance between order and play is woven throughout the site’s design. Clean layouts and rhythmic spacing echo thoughtful spatial organization, while unexpected editorial moments and tactile details bring warmth and energy. The result is a digital experience that feels curated yet inviting — much like the interiors Arditi creates.